Ad Campaign by Amnesty International Switzerland
Switzerland are always forward thinkers.
this is one of the most humbling ad campaigns i’ve seen.
Plutarch: ‘What we achieve inwardly will change outer reality.’
That is an astonishing statement and yet proven a thousand times everyday of our lives. It expresses, in part, our inescapable connection with the outside world, the fact that we touch other people’s lives simply by existing."
- J.K. Rowling’s 2008 Harvard Commencement Address